Case Study: Gainsight achieves explosive event growth and sales pipeline impact with Eventbrite

How Gainsight Used Event Marketing to Become a Pioneer for Customer Success

Gainsight, a customer success software company, needed a better way to scale its Pulse conference and support an emerging customer success community. The company wanted a registration solution that would integrate with its CRM and marketing automation tools, and it turned to Eventbrite to help manage event registration and marketing more effectively.

Eventbrite provided the registration platform, including integrations with Zapier, analytics, and the Organizer app, helping Gainsight streamline operations and track performance. As a result, Pulse attendance grew 342% after returning to Eventbrite in 2015, the event generated sales pipeline, and Gainsight held more than 500 customer meetings in 2017 alone, while reducing net spend and projecting the conference could break even at 5,000 attendees.

Gainsight

Anthony Kennada

Chief Marketing Officer