Case Study: Shopify accelerates partner lead progression with eTrigue

Shopify scales partner marketing and accelerates lead progression in under 30 days with eTrigue

Shopify sought greater visibility into their partner marketing initiatives and needed a solution to enhance engagement with high-potential prospects for their channel partners. They turned to the vendor eTrigue to leverage personalized content and real-time insights to scale these efforts.

eTrigue developed a three-campaign nurture program for Shopify's partners, delivering co-branded content and webinars with no effort required from the partners themselves. The solution included real-time "Lead & Company Insight" alerts and sales tools. The campaign exceeded Marketing Qualified Lead targets, provided Shopify with real-time insights into partner follow-up effectiveness, and has been adopted by over 80 partners worldwide.

Shopify