Case Study: British Airways cuts decision-making time with Etch's real-time operations dashboard

British Airways cuts decision time by 67% with Etch

British Airways faced the challenge of minimizing traveler disruption caused by operational issues like severe weather. Their goal was to accelerate staff decision-making, aiming to cut response times from 15 minutes to just five. To derisk a £10 million investment, they partnered with vendor Etch to develop a new data-driven system.

Etch collaborated with British Airways to create a scalable, multi-device dashboard that provided a real-time, centralized source of operational information. The solution cut critical decision-making time by 67%, reducing response times from 15 minutes to five minutes across Heathrow operations. This empowered teams to make faster, more informed decisions, helping British Airways uphold its high service standards.

British Airways