Case Study: Dell rebuilds IT trust with EssenceMediacom’s Reddit-inspired IT Squad

Dell boosts brand credibility 200x with EssenceMediacom

The customer, Dell, faced a challenge in rebuilding trust with IT decision-makers who believed IT providers like Dell cared more about selling than understanding their real needs. The goal for vendor EssenceMediacom was to compellingly frame the business case for Dell's products and demonstrate a genuine focus on customer needs.

EssenceMediacom created an entertaining cartoon comedy series, The IT Squad, based on real insights from Reddit. This solution was backed by deep dives into Dell’s solutions and real-life engagements on the platform. The campaign achieved 72 million impressions, increased followers by over 1000%, and raised brand credibility by more than 200 times.

Dell