Case Study: Samsung boosts CTR, brand safety, and engagement with Eskimi

Samsung boosts CTR by 29% with Eskimi

Samsung sought to launch its Galaxy S26 smartphone across three Adriatic markets, aiming to balance regional consistency with local relevance in a fragmented media landscape. The company partnered with the vendor Eskimi to address this challenge using its DeepContext AI solution and interactive Rich Media formats.

Eskimi implemented a full-funnel digital campaign powered by its DeepContext AI to place ads in premium, contextually relevant environments. This solution, combined with rich media creatives, delivered significant results for Samsung, including a 29% higher click-through rate, a 20% improvement in brand safety, and a 14% higher engagement rate across the regional campaign.

Samsung