Case Study: KPMG Jamaica attracts top accounting talent with eSkill pre-employment assessments

KPMG boosts applicant responses to nearly 1,000 with eSkill

KPMG Jamaica, a shared-services affiliate of the top audit, tax, and advisory firm, faced a challenge in attracting qualified candidates with the necessary accounting and financial reasoning skills for newly created positions. Management struggled to drive traffic to their website and cut through the noise on social media. To meet their hiring deadline, they partnered with eSkill, a provider of pre-employment assessments.

The solution implemented by eSkill was a social media campaign featuring a five-question "Accounting Challenge" brain teaser test. This gamified assessment was promoted on Facebook, Instagram, and Twitter, with participants entered into a prize drawing. The campaign generated nearly 1,000 responses, far exceeding the goal of 100-200. This allowed KPMG Jamaica to build a pool of hundreds of qualified candidates, successfully fill the new roles, and recruit for other open positions, declaring the eSkill-powered promotion a huge success.

KPMG