Case Study: Fair for You boosts credit applications and customer service with Esendex SMS messaging

Empowering ethical lending with multichannel communications

Fair for You, an award-winning not-for-profit ethical lender, needed to make their service more accessible for customers who could not answer phone calls during the day. They also sought to communicate on channels where customers felt most comfortable, a key concern as many people struggling financially are reluctant to talk about their problems. To address this, they partnered with vendor Esendex.

By implementing Esendex's SMS messaging solution, which integrated with their existing systems, Fair for You enabled efficient, automated, and two-way customer communication. This resulted in the vendor's client receiving five times more credit applications via SMS than they had previously via email. The solution from Esendex also allowed Fair for You to service the increased demand more effectively while maintaining their high standard of customer service.

Fair for You

Steve Merry

Head of Technical Operations