Case Study: Law Staff Legal Recruitment boosts candidate engagement with Esendex SMS Landing Pages

Connecting with candidates more effectively, for Law Staff Legal Recruitment

Law Staff Legal Recruitment, a UK-based legal recruitment agency, sought a more engaging way to connect with candidates about new vacancies. Their existing SMS campaigns were effective but lacked the visual and interactive elements needed to stand out. Partnering with Esendex, they looked for a solution to send richer, branded notifications that would also help reduce the cost of larger campaigns.

The solution was implemented using the Esendex Messaging Studio platform to create SMS landing pages. This allowed the agency to send text messages containing a link to a customized, visual page with detailed role information and a strong call to action. The results were significant, with the Esendex SMS Landing Pages becoming the agency's top referral source, accounting for 45% of all referral candidates and driving a substantial increase in website visits.

Law Staff Legal Recruitment

Kathie Croskell

Marketing Executive