Case Study: The Spread Eagle Hotel boosts dining bookings with Esendex Messaging Studio

Boosting dining reservations for The Spread Eagle Hotel

The Spread Eagle Hotel, a long-standing hospitality venue in Melbourne, wanted a more interactive and visually engaging way to promote its special Melbourne Cup event to its members. Having previously relied on email, the hotel partnered with Esendex to explore mobile marketing and drive reservations using their membership list.

Using the Esendex Messaging Studio SMS Landing Page platform, a personalized text with a link to a mobile-optimized page was sent to members. The solution provided a clear call-to-action that led directly to the booking system. Esendex delivered fantastic results for the hotel, with bookings coming through almost instantly. The campaign was a successful trial that surpassed expectations, prompting plans for its continued use in future targeted marketing.

The Spread Eagle Hotel

Mandy Wood

Social Media Manager