Case Study: a footwear retailer increases conversions and AOV with Epsilon Accelerate

Footwear Retailer lifts overlay conversions 6% with Epsilon

A global footwear retailer wanted to increase conversions and average order value during key sales periods like Black Friday, but sought to do so without using intrusive or aggressive on-site promotions. They partnered with Epsilon, specifically the Epsilon Accelerate service, to find a more subtle personalization approach.

Epsilon Accelerate implemented a behavioral targeting strategy using overlays, toasters, and progress bars triggered by relevant shopper actions. This consistent and intentional messaging guided customers without overwhelming them, reinforcing promotions across the buying journey. The solution delivered significant results for the footwear retailer, including a 12% year-over-year increase in average order value and a 6% increase in overlay conversion rate, while also reducing bounce rate.