Case Study: Currys achieves stronger appliance sales and ROAS with Epsilon retail media

Currys Plc reaches 1M in-market prospects with Epsilon and drives 8:1 SKU ROAS

Currys plc, a leading UK-based omnichannel retailer of technology products, faced the challenge of helping home appliance brands identify and influence potential buyers during their brief and complex purchase journey. To address this, they partnered with Epsilon and utilized its CORE ID platform to power their own retail media offering, Currys Connected Media and Tech Hunters.

Epsilon's solution involved linking Currys' first-party customer data to its CORE ID to create an addressable audience. This data was enhanced to identify in-market signals, and Epsilon's AI engine was used to rank prospects by their buying propensity. This allowed for highly targeted digital advertising. The campaign successfully reached 1 million prospects, achieved an 8:1 return on ad spend (ROAS), and drove 65% of sales from buyers new to the brand, with 26% of tracked purchases occurring in physical stores.

Currys Plc