Case Study: Chuck E. Cheese boosts revenue and reach with Epsilon

Chuck E. Cheese reaches 1.3M customers with Epsilon

The customer Chuck E. Cheese, an iconic restaurant and entertainment brand, sought to transform its offerings to better fit the modern family. Its challenge was to deeply understand customer needs to provide more affordable and tailored experiences. They partnered with the vendor Epsilon to analyze their data more comprehensively.

Epsilon helped the Chuck E. Cheese team dive into customer data, expanding data sets to include transactional and site tag data. This informed a solution focused on affordability, including a redesigned loyalty program, a new birthday package, and a subscription model. As a result, Epsilon's work helped reach 1.3 million unique customers, generate $7.6 million in messaged revenue, and achieve a $28:1 return on ad spend, opening the brand to a new generation.

Chuck E. Cheese