Case Study: a global media and entertainment brand achieves faster, data-driven customer engagement with Epsilon CDP

a media and entertainment brand reduces campaign model operationalization time by 95% with Epsilon

The customer, a media and entertainment brand, faced a fragmented customer experience across its business units and channels, which limited its ability to deliver cohesive and personalized interactions. To modernize its approach, the brand partnered with vendor Epsilon to implement its Customer Data Platform (CDP) to unify its data and enable more responsive engagement.

Epsilon's platform ingested 72 data sources to create a single, actionable view of 62 million customers. This unified data foundation allowed the brand to operationalize campaign models 95% faster and achieve a 40% lift in newsletter interaction rates through more relevant, personalized experiences.