Case Study: Virgin Media Business achieves 4.6M+ unique page views and 600,000 verified voters with Episerver

Pitch to Rich campaign delivers exceptional online experience

Virgin Media Business launched Pitch to Rich, a four-month competition giving entrepreneurs the chance to pitch to Sir Richard Branson and drive awareness of its B2B services. Zone was briefed to design, build and populate a user-generated-content website on Episerver in six weeks that could support five rounds of public voting and a live finale, continuously evolve through six campaign stages, capture leads for sales teams and handle high traffic and complex UX requirements.

Zone delivered a LinkedIn-style WYSIWYG pitch-builder with video and social sharing plus Episerver Find, Dynamic Data Store, caching/CDN, targeted personalization, AJAX WebAPI voting, workflow automation and long-running async processes to manage campaign state. The result: 4.6 million unique page views, 2,657 pitches, more than 600,000 verified voters (with contacts captured), and nearly 1,000 pieces of media coverage—459 of which were generated by pitchers—significantly expanding audience reach and lead generation.

Virgin Media