Case Study: Virgin Media Business achieves 4.6M unique page views and 600,000 verified voter leads with Episerver

Mobile capability and increased lead generation delivered using Episerver platform

Virgin Media Business ran Pitch to Rich, a high-profile competition giving entrepreneurs the chance to pitch to Sir Richard Branson, with user-generated content and five rounds of public voting leading to a live online finale. The brief was to build a competition site in six weeks that let entrants create rich, shareable pitches, evolve through six campaign stages, capture leads for sales, handle massive traffic spikes and prevent voting fraud.

Premium Partner Zone delivered an Episerver-based solution with a LinkedIn-style WYSIWYG pitch builder (Episerver workflow/WebAPI), Episerver Find, CDN/caching, AJAX voting, stage-driven blocks, personalization and a cheat-checker, and scaled servers to 30,000 concurrent users. The campaign generated 4.6 million unique page views, 2,657 pitches, more than 600,000 verified voter emails collected, and nearly 1,000 pieces of positive media coverage (459 of which were pitcher-generated).

Virgin Media