Case Study: Dagbladet Børsen improves digital reader engagement with Epinion

Who are our digital readers – and how to improve their engagement with our brand

The Danish newspaper Dagbladet Børsen sought help from Epinion to better understand its digital readers and improve their engagement, as its existing knowledge was primarily based on its physical publication. To address this, Epinion utilized a web forum and in-depth interviews to conduct a detailed analysis of the customer base.

Epinion's solution segmented the digital audience and provided Dagbladet Børsen with actionable advice. The recommendations included optimizing content planning around readers' daily rhythms and improving the web and mobile sites to better compete, giving the newspaper a clear path for developing its future-proof digital platform.

Dagbladet Børsen