Case Study: Turistsamarbejdet Kystlandet validates ‘The World’s Smallest Cruise’ concept with Epinion

Turistsamarbejdet Kystlandet - Customer Case Study

The customer, Turistsamarbejdet Kystlandet, a local destination marketing organization (DMO), faced the challenge of branding its area and attracting more tourists. To test the viability of a proposed new concept called 'The World’s Smallest Cruise', they partnered with the vendor Epinion.

Epinion implemented a quantitative study, conducting over 1,500 web interviews to gauge public perception of the destination and assess the new concept. The results provided a powerful baseline of insights, serving as data-driven proof of the concept's viability. This gave Turistsamarbejdet Kystlandet a reliable tool for local tourism development, helping to enhance local ownership and secure endorsement from stakeholders.

Turistsamarbejdet Kystlandet