Case Study: Jysk Fynske Medier tracks advertising effectiveness with Epinion

Tracking the effects of print media, digital and radio advertising

The Danish media house Jysk Fynske Medier sought to quantify the value of its advertising campaigns across print, digital, and radio channels. To measure the effects on brand awareness and consumer behavior, the company partnered with the vendor Epinion.

Epinion implemented a standardized approach using a set of key performance indicators to benchmark campaign performance. This solution has provided Jysk Fynske Medier with a substantial database from over 100 campaign tests, enabling easy comparisons and valuable insights into the factors affecting performance.

Jysk Fynske Medier