Case Study: Hummel expands into new markets with Epinion

Supporting Hummel to expand into new markets

The Danish sportswear brand Hummel, a market leader in sport and sport-fashion, experienced significant growth but lacked the market information needed to develop a strategy for continued international expansion. To address this challenge, they partnered with the vendor Epinion to gather crucial consumer insights.

Epinion conducted an online study in Germany to uncover Hummel's market share, brand strength relative to competitors, and consumer purchase criteria. The insights provided by Epinion were immediately applicable, giving Hummel fact-based input for its expansion into Germany and other global markets. The successful collaboration led Epinion to perform subsequent, similar studies in Denmark and Norway to further support Hummel's market penetration.

Hummel