Case Study: Sportmaster boosts newsletter performance and loyalty marketing with Epinion

Releasing the full potential of customer membership data and loyalty programs

The customer Sportmaster, a major Danish sport retailer, sought to improve the performance of its Klub Sportmaster loyalty program and newsletters but faced a significant complication. Their customer data was fragmented across separate systems, making it difficult and costly to track KPIs or execute targeted marketing. The vendor Epinion was engaged to address this challenge.

Epinion implemented a solution by combining all of Sportmaster's data sources into a single platform and building a dashboard on top of it. This gave Sportmaster instant access to performance data and enabled improved 1:1 marketing execution. As a result of the work done by Epinion, customer engagement scores significantly increased, with email open rates doubling and conversion rates tripling.

Sportmaster