Case Study: Norsk Tipping predicts betting segments for 2 million customers with Epinion

Predicting betting segments on 2 million customers

Epinion was engaged by Norsk Tipping, a national betting provider, to tackle the challenge of creating a new customer segmentation. The company needed to understand its entire market, including both existing and potential customers, based on their lifestyles rather than just betting history. This segmentation was intended to inform strategic planning and enable highly personalized, 1:1 marketing execution across the organization.

Epinion’s solution involved first conducting a lifestyle and entertainment survey to build distinct customer segments. They then developed an advanced predictive model to apply these segments to Norsk Tipping's entire base of 2 million customers. The model achieved a highly satisfactory hit-rate of 70%, allowing the client to successfully implement targeted and consistent communication strategies across all channels.

Norsk Tipping