Case Study: Nordjyllands Historiske Museum gains insights into new Fjordmuseum target groups with Epinion

Nordjyllands Historiske Museum - Customer Case Study

The Historical Museum of Northern Jutland (Nordjyllands Historiske Museum) needed to identify target audiences for its new Fjordmuseum attraction but lacked the full funding for a traditional market research project. They partnered with Epinion to find a resourceful solution for gathering crucial visitor insights.

Epinion implemented a collaborative working model where they acted as a trusted advisor, guiding the museum's own staff through qualitative data collection. Epinion recruited target groups, analyzed the gathered data, and produced targeted recommendations for the museum's board. This solution provided a vital knowledge base for decision-making and equipped the museum team with deeper audience insights and new research skills for future development.

Nordjyllands Historiske Museum