Case Study: Design Museum Denmark strengthens loyalty programme strategy with Epinion

More targeted and structured work with loyalty programme

The customer, Design Museum Denmark (DMD), needed to adopt a more structured and targeted approach to their loyalty program. To develop a strong concept, they required deep insights into their market and customer base and partnered with the vendor Epinion to answer key questions regarding the program's potential and desired customer benefits.

Epinion implemented a mixed-method research solution, first conducting 1,365 representative online interviews and then a detailed 10-day online forum with 16 selected participants. The study revealed a high potential for a loyalty concept, identifying five core customer needs for Epinion's client to target. This provided DMD with strategic guidance for its positioning and a concrete list of benefits to prioritize for increasing relevance, sales, and loyalty.

Design Museum Denmark (DMD)