Case Study: Vejle Municipality maps city development potential with Epinion

Mapping selected cities' potential for further development

Vejle Municipality needed to gain insights to develop and brand its cities to attract future citizens, as cities have become a key instrument for municipal growth and reform. To address this challenge, they partnered with Epinion to conduct a study that would create individual profiles for selected cities.

Epinion designed and executed a quantitative study, based on over 800 web interviews, that analyzed both humane factors and structural parameters for four cities. This analysis provided the municipality with valuable knowledge of each city's unique potential, which now functions as a continuous strategic instrument for their long-term planning and development.

Vejle Municipality