Case Study: Valsemøllen strengthens its brand with Epinion

How to re-brand an assortment of products successfully

Valsemøllen, a company in the bakery sector, faced the challenge of deciding whether to liquidate its successful sub-brand, Finax, in order to rebrand it under the main Valsemøllen name to strengthen its overall company image. They sought critical consumer insights to guide this important decision and engaged the vendor, Epinion, for its services.

Using its approach to measuring brand health, Epinion provided the necessary consumer insights. This led Valsemøllen to decide to stop using the Finax sub-brand, making Valsemøllen the single future brand for its quality products. As a result of Epinion's work, the company now regularly tracks its brand health to ensure continued market relevance.

Valsemøllen