Case Study: VisitDenmark strengthens international brand insight with Epinion

How is Denmark's image and potential as a holiday destination perceived in an international context

The customer VisitDenmark needed updated knowledge on Denmark's international image as a holiday destination and to explore new market trends like sustainability. Epinion addressed this challenge through its annual brand measurement service.

Epinion implemented a large-scale survey, conducting nearly 10,000 web interviews across eight European countries. This rigorous methodology provided VisitDenmark with a high-quality, comparable data basis to develop insights, monitor historical developments, and support its targeted international marketing efforts.

VisitDenmark