Case Study: YouSee improves email campaign engagement with Epinion

How can yet another newsletter cut through the clutter in people’s inboxes

The Danish telecommunications company YouSee faced the challenge of making its email campaigns stand out in a crowded inbox to drive reader engagement and increase click-through rates. To address this, they partnered with the vendor Epinion to utilize their comprehensive campaign pre-testing service.

Epinion implemented its mixed-method approach, combining qualitative and quantitative diagnostics to assess and optimize the email creative elements in detail. This solution enabled YouSee to make timely adjustments to enhance the stop-effect of creatives, the email's structure, and the effectiveness of its calls-to-action, ultimately leading to an increased conversion rate for their campaigns.

YouSee