Case Study: Wonderful Copenhagen strengthens its international cultural appeal with Epinion

How can we strengthen Copenhagen’s international position as an attractive destination for cultural experiences

The customer, Wonderful Copenhagen, sought to strengthen the city’s international position as a destination for cultural experiences. To address this challenge, they partnered with the vendor Epinion to conduct research mapping the customer journey and identifying the characteristics and needs of international cultural visitors.

Epinion implemented a comprehensive research solution, conducting extensive user experience deep dives, in-depth interviews, and survey interviews with visitors. The study provided Wonderful Copenhagen with a clear definition of a great cultural experience and delivered both generic guidelines for attracting tourists and concrete, actionable recommendations for improving customer experience at specific cultural attractions.

Wonderful Copenhagen