Case Study: Arla improves packaging design to support repositioning with Epinion

Helping Arla Foods improve a packaging design for successful repositioning

The dairy company Arla sought to reposition one of its established milk products but was concerned that applying its new brand identity would damage the product's strong market position. They enlisted the help of Epinion to determine if the new packaging design aligned with their goals and to understand consumer perceptions.

Epinion conducted a study that combined qualitative and quantitative research to analyze the packaging. Their investigation confirmed that the product's existing brand name and colors were vital to consumers and that the new design would weaken its position. Based on these findings, Epinion provided clear recommendations to modify the proposed design. The solution successfully preserved the product's strong identity while allowing it to support Arla’s new overarching brand position.

Arla