Case Study: Madkulturen gains insights into organic meat consumers with Epinion

Finding people to cook with – for research purposes obviously

Epinion was hired by Madkulturen to recruit participants for an innovation workshop held in a test kitchen, where the challenge was to find a specific mix of families and empty nesters who were all buyers of organic meat.

The solution implemented by Epinion involved utilizing their high-quality panel community alongside other recruitment techniques to successfully fill two workshops. The insights gathered from these sessions provided Madkulturen with a strategic platform for further product development by identifying the barriers and triggers for consumers preparing organic meats.

Madkulturen