Case Study: a largest airport parking company improves airport garage satisfaction with Epinion

Ensuring the right attributes in new parking garages enables high satisfaction with the first touchpoint in the customer journey

Epinion worked with a largest airport parking company to address the challenge of understanding the needs of its most demanding parking garage users. The airport needed data-driven insights to guide its investment in a new parking garage, as parking is a key revenue source and the first touchpoint for passengers, making high customer satisfaction critical.

The solution involved Epinion conducting face-to-face interviews using a conjoint analysis. This approach provided the airport with in-depth insights into the relative importance of various parking attributes, confirming some hypotheses while revealing others. The results enabled the airport to make data-driven investment decisions for the new garage, ensuring it is designed to enhance customer satisfaction.