Case Study: a leading CPG manufacturer creates eye-catching packaging with Epinion

Creating a packaging with stopping power

The customer, a leading CPG manufacturer, faced the challenge of ensuring its new product packaging would stand out in a crowded retail environment where most purchase decisions are made. They partnered with the vendor Epinion to holistically test the new packaging idea, evaluating if it was eye-catching, easy to decode, and enticing to shoppers' quick, intuitive decision-making.

Using its comprehensive pack test method, Epinion provided the consumer research needed to refine and launch a successful new packaging. The solution was a design that strongly conveyed the client's brand, making it recognizable and eye-catching at the point of sale. The redesigned packaging was also easy to decode and effectively signaled the product's unique selling points.