Case Study: Greenpeace achieves actionable insights to change meat consumption habits with Epinion

Changing global consumer habits for a healthier planet

GreenPeace sought to change global consumer habits around meat consumption but needed cultural insight into its significance and the drivers behind it. To address this challenge, they partnered with the vendor Epinion to conduct a multi-country ethnographic study.

Epinion implemented a solution using an online web forum moderated by native speakers across six countries. The research provided GreenPeace with actionable recommendations on how to optimize their campaign's impact by balancing urgency with empowerment. The study successfully delivered the crucial insights needed to inform the global strategy.

GreenPeace