Case Study: Din Offentlige Transport (DOT) identifies win-back opportunities with Epinion's anthropological study

An anthropological study identifies win-back potential among customers in public transportation

The customer, Din Offentlige Transport (DOT), faced a dramatic loss of customers due to COVID-19 lockdowns and needed a strategy to win them back. DOT partnered with Epinion to understand the emotional and functional motives driving people's choice of transportation during and after the pandemic.

Epinion conducted a large anthropological study using quantitative surveys and qualitative methods like interviews and mobile ethnography. This approach identified key customer groups and their potential responses to various future scenarios. The collaboration provided DOT with concrete, actionable recommendations on how to strategically win back customers based on in-depth insights into their behaviors and needs.

Din Offentlige Transport (DOT)