Case Study: TUI Group centralizes partner asset management with EPAM Systems

Centralizing Partner Resources for the Largest Leisure, Travel, & Tourism Company in the World

TUI Group, the world's largest leisure, travel, and tourism company, faced significant inefficiencies due to its decentralized digital asset database. The system required its thousands of global partners to manually submit content, which lacked standardized taxonomy and metadata, leading to poor content quality and duplication. EPAM Systems was engaged to address this challenge.

EPAM Systems implemented a powerful metadata upload tool using ADAM/Hybris to centralize asset management. The solution automated manual processes, provided a unified system for asset storage and distribution, and integrated with multiple channels. As a result, the platform now stores over 1.2 million assets, imports more than 30,000 new assets monthly, and is used by over 500 users across more than 10 global locations, significantly improving TUI's partner advertising effectiveness.

TUI Group