Case Study: David’s Bridal achieves increased in-store traffic and improved customer experience with Engageware

Enhancing The Bridal Experience Through Appointments

David’s Bridal, a national bridal retailer with 300 stores, wanted to deliver a seamless, white‑glove shopping experience by making it easy for brides and their parties to schedule fittings and consultations online. The challenge was to offer a reliable, simple appointment flow from the website that would drive in‑store traffic, ensure consistent service, and improve staff and operational efficiency.

The solution was a three‑step online booking system: pick an appointment type (Bridal, Bridal Party, Quinceañera), find a nearby store by ZIP or state, and choose a date/time from an interactive calendar before confirming with on‑screen and email notifications. The result: higher in‑store visitation, stronger customer satisfaction and referrals, more efficient staff management, and reduced operational costs—supporting the company’s broader goals of improving the customer experience and expanding its retail and e‑commerce presence.

David’s Bridal