Case Study: a $5B regional credit union turns Google Search into a revenue-generating appointment channel with Engageware

a $5B regional credit union books 436 appointments with 97% revenue conversion using Engageware

A $5 billion regional credit union faced intense competition in a dense financial services market. Its challenge was to capture potential members at the exact moment they were searching for services online. The credit union partnered with Engageware to leverage the Reserve with Google service, turning search engine results into a direct appointment channel.

Engageware's solution enabled real-time appointment scheduling directly from Google Search and Maps, a service no local competitor offered. This strategy captured high-intent prospects with zero incremental marketing spend. The results were significant, with Reserve with Google generating up to 14% of all digital appointment traffic and the booked appointments achieving a 97% revenue conversion rate, outperforming the industry benchmark.