Case Study: Iowa Beverage boosts revenue and reduces product waste with Encompass Retail Insights

Iowa Beverage Executes Strategic Rollout of Encompass Retail Insights and Increases Revenue 16%

Iowa Beverage, a beverage distributor with 4,930 accounts and two warehouse locations, was spending too much of its sales reps’ time on manual, non-selling tasks such as inventory checks, merchandising, and data entry. The company turned to Encompass Technologies’ Retail Insights to address labor inefficiencies, improve order quality, and reduce product waste while supporting growth.

Encompass Technologies helped Iowa Beverage roll out Retail Insights in a targeted, chain-first way, starting with Target and Walmart accounts, validating data accuracy and accessibility, and building adoption through a pilot-and-expand approach. Within two weeks, a chain account manager was reallocating 30 to 45 minutes per Target account to revenue-driving work, and Iowa Beverage ultimately saw a 16% increase in revenue, less product waste, improved out-of-stock mitigation, and better visibility that helped with hiring, retention, and managing inventory more effectively.

Iowa Beverage

Alex Brewington

Vice President of Operations