Case Study: Liberty Bank achieves faster, data-driven customer experience with Emplifi Social Marketing Cloud

Why Emplifi, as a long-term data and marketing partner, makes the difference for the customer-centric financial brand

Liberty Bank, the third largest private bank in Georgia serving 1.5 million clients (about 30% of the country), faced the challenge of delivering timely, personalized social customer care and scaling community engagement while relying on limited internal resources. To build a data-driven, customer-centric approach, Liberty Bank partnered with Emplifi and adopted Emplifi Social Marketing Cloud as their long-term social data and marketing solution.

Emplifi implemented AI-powered dashboards, automated and paid analytics, and benchmarking tools that streamlined reporting and made insights actionable. As a result, Liberty Bank shortened response and reporting time, freed staff to run experiments and create more engaging content, improved understanding of customer needs (especially during COVID-19), and strengthened online sentiment and competitive tracking — outcomes Liberty Bank attributes directly to Emplifi’s platform and support.

Liberty Bank

Tini Osephashvili

Head of Social Media