Case Study: The Arizona Cardinals achieves unified social analytics and higher fan engagement with Emplifi

The Arizona Cardinals score a touchdown with their social media content

The Arizona Cardinals, a leading NFL team, needed a faster, more organized way to analyze social media performance across platforms instead of manually pulling separate reports. To solve this, they implemented Emplifi Social Marketing Cloud to consolidate analytics, generate presentation-ready reports, and provide easy-to-understand dashboards for business development and activation teams.

Emplifi’s solution—featuring automated content labeling, customizable dashboards, and exportable visualizations—helped the Cardinals drill into what content resonates and adjust strategy in real time. As a result, the team saw nearly 20% higher average Facebook reach per post, over 15% more interactions, almost 18 million video views, and gained more than 500,000 followers since March 2019.

The Arizona Cardinals

Zach Galia

Director of Digital Content