Case Study: TaskForce achieves 12.3 billion impressions and a 140% engagement increase with Emplifi

TaskForce uses Emplifi to create effective, impactful content to drive social change

TaskForce, an independent agency (Into Action, Giflytics, Ignite) that creates cause-marketing content for nonprofits and social-change clients, faced the challenge of tracking a high volume of content across dozens of partner channels. They selected Emplifi’s unified social monitoring and analytics platform to scale monitoring, spotting trends, and understanding where and how their content is used.

Using Emplifi’s single interface to monitor, log, tag and benchmark content across partners, TaskForce gained actionable performance insights that informed creative and strategy. Emplifi helped TaskForce drive 12.3 billion impressions across 44 tracked partners, deliver a 140% increase in engagement, and produce one partner result averaging 23× the engagement versus that partner’s native content, while validating the outsized impact of GIFs.

TaskForce

Avi Zollman

Head of Audience