Case Study: Organix achieves 34x greater engagement efficiency and boosts reach during lockdown with Emplifi

Organix drives smart influencer marketing strategies for their biggest fans

Organix, the UK’s No.1 baby and toddler finger‑food brand, faced a sudden shift from in‑person activations to fully digital engagement during lockdown and needed a way to scale and measure online activity. To support a digital pivot built around their WonderDen hub and influencer outreach, Organix used Emplifi Social Marketing Cloud to coordinate and track campaign performance across social channels.

Emplifi helped Organix run a handpicked influencer mix (1 celebrity, 9 micro‑influencers and 4 subject‑matter experts) and to label and analyze content centrally, proving the campaign’s impact. The WonderDen influencer campaign delivered 34x greater engagement efficiency and drove a +215% increase in total interactions, +53% average daily Facebook reach, +112% average daily Instagram reach and a +39% rise in website clicks/page visits.

Organix

Franceska Hunt

Social Media and Digital Campaign Manager