Case Study: Nukta achieves 100M+ monthly views with Emplifi

Nukta grows to 100M+ monthly views with Emplifi

Nukta, a creator-led media company operating in the UAE and Pakistan, faced the challenge of building traction and credibility in two crowded, fast-moving markets without relying on vanity metrics. They needed a way to unify their newsroom across countries, adapt legacy teams to short-form storytelling, and constantly experiment with content to resonate with fractured audiences across various social apps and formats. To address this, they turned to the vendor Emplifi for its social media management platform.

By implementing Emplifi's unified platform for publishing, analytics, listening, and community management, Nukta created a single operating layer for their entire team. This solution provided shared dashboards and clean data, enabling constant iteration and measurement. The results were significant, with Nukta achieving 55-57 million monthly views, 80-90% of which came from non-followers, and peaking at over 100 million views. This measurable impact provided the credibility to shift brand partnerships from questioning their traction to seeking creative collaboration.

Nukta