Case Study: Miele achieves global social media visibility and streamlined management with Emplifi

Miele amplifies its global social media strategy with Emplifi

Miele, a 120‑year‑old premium appliance maker and operator of the global Digital Sales and Marketing Hub Miele X, needed a consistent social media framework to manage 250 profiles across 50 countries, enable 200+ local users, and standardize tracking, measurement and visual approach while respecting local cultural differences. To achieve this, Miele turned to Emplifi and its Emplifi Social Marketing Cloud.

Emplifi provided a single platform for publishing, community management, asset sharing and analytics, including a global dashboard template that local teams customize. The solution enabled centralized scheduling and response, standardized KPIs and sentiment tracking, and upskilling of local teams — yielding measurable scale: 200 users across 50 countries, 250 monitored profiles, 81 ad accounts, 281 dashboards, 1,500 labels and 2,200 posts scheduled — and marked improvements in visibility, performance insights and social media knowledge across Miele’s markets.

Miele

Mattia Tonolo

Digital & Marketing Expert