Case Study: MicroAd BLADE Indonesia achieves data-driven social growth and real-time reporting with Emplifi

MicroAd BLADE Indonesia experiments with new tactics on social media thanks to comprehensive insights from Emplifi

MicroAd Blade Indonesia is a Jakarta-based full-service digital agency that needed to unify data and creative to deliver client-focused social and influencer campaigns and scale reporting for multinational clients. To be more data-driven and provide granular, real-time insights into social performance, they partnered with Emplifi and adopted Emplifi Social Marketing Cloud to monitor conversations, benchmark competitors, and improve campaign strategy.

Emplifi delivered real-time analytics, automated multi-channel reporting, influencer discovery, AI PrimeTime scheduling, and community management (via Emplifi Community and the Influencer module), enabling faster optimization and clearer client reporting. Using Emplifi, MicroAd Blade Indonesia grew Dunlop Indonesia’s audience from hundreds of followers to tens of thousands, gained immediate visibility across Facebook, Instagram and Twitter, and now makes confident, data-backed influencer and content recommendations.

MicroAd Blade Indonesia

Mediana Pratiwi

Head of Media Strategist