Case Study: Mercy Ships achieves centralized global social media management and major engagement growth with Emplifi

Mercy Ships uses Emplifi to steer social media content globally

Mercy Ships is an international charity that delivers free healthcare via hospital ships and operates in more than 55 countries with offices in 16 locations. In 2021 they needed to grow brand awareness, engagement, and donations/volunteers via social media but faced fragmented tools and time‑consuming, manual content distribution — so they consolidated onto Emplifi’s Social Marketing Cloud.

Emplifi provided a single, centralized platform with governance workflows, integrated cloud storage, multi‑channel scheduling and regional dashboards to streamline content sharing, approvals and publishing. Using Emplifi, Mercy Ships improved efficiency and cross‑team collaboration and saw measurable gains: content impressions +236%, engagement rate +328%, and community size +107% (March–December 2021).

Mercy Ships

Francesco Paolo Tuzzolino

Digital Marketing Director