Case Study: Wed2B achieves higher engagement and streamlined social publishing with Emplifi

Integrated solution allows Wed2B to produce, publish and monitor engaging content

WED2B, one of the UK’s largest wedding dress retailers with 40+ stores, needed a way to manage multiple country social profiles, stay on-brand amid shifting platform trends, and avoid ad-hoc native posting that drained time. To address this, WED2B adopted Emplifi—using the Emplifi Social Marketing Cloud publisher, Emplifi Analytics and the Community/Community Manager—to schedule content, monitor sentiment, and coordinate insights across teams.

Emplifi’s solution let WED2B schedule posts weeks in advance, replace manual spreadsheet tracking with tagging, labels and one-click reports, and flag positive and negative comments for faster, more consistent engagement. Using Emplifi, WED2B has substantially raised its engagement-rate benchmark, produced higher-performing content aligned to brides’ preferences, sped up reporting and cross-team decisions, and improved customer response times.

WED2B

Paul McAllen

Marketing Executive