Case Study: vivo (smartphone brand) achieves 644% increase in interactions with Emplifi Social Marketing Cloud

How vivo Communication Technology cuts down the data overload to focus on what drives engagement

vivo, a global smartphone brand founded in 2009 and active in 100+ countries, faced data overload across hundreds of social pages and struggled to identify which content drove engagement. To solve this, vivo adopted Emplifi’s Social Marketing Cloud as a cross‑channel management platform to centralize analytics and streamline its social media workflow.

Emplifi delivered a unified platform with personalized dashboards for fast, actionable analysis, content optimization and community management, enabling vivo to make quicker decisions and refine strategy. The results were dramatic: Emplifi helped vivo increase average interactions per post by +644% on Facebook and +75% on Instagram (vs. 2018), significantly boosting overall engagement and supporting vivo’s goal to deepen customer relationships.

vivo

Li Yan

Global Digital Senior Manage