Case Study: Viñedos La Redonda achieves #1 Mexico alcohol-industry ranking and boosts sales with Emplifi

How the winery pairs data with creativity to inspire great digital customer experiences

Viñedos La Redonda, a Mexican winery known as "El Vino de Querétaro," needed to cut through heavy competition in the alcohol category on social media by better understanding what content resonated, personalizing customer interactions, and turning engagement into loyalty and sales. To achieve this, they invested in digital capabilities and partnered with Emplifi, using Emplifi Social Marketing Cloud to back creative teams with analytics and listening tools.

Using Emplifi’s social analytics, listening and benchmarking, Viñedos La Redonda adopted a data‑driven content and personalization strategy—informing product launches, campaigns and customer care. The results were measurable: Viñedos La Redonda was ranked #1 in Emplifi’s alcohol industry benchmark in Mexico (Q3 2020), saw a 600% spike in orders during the National Wine Month campaign week versus the monthly average, and achieved a +3,287% lift in customer retention during a Q4 campaign. Emplifi’s platform enabled the brand to optimize content, sentiment-driven product development and stronger customer relationships.

Viñedos La Redonda

Mauricio González

Chief Technology Officer