Case Study: Switzerland Tourism achieves a 103% increase in top-performing content with Emplifi

How the tourism brand develops an effective social media strategy, in four steps

Switzerland Tourism, which engages more than 3.5 million fans and followers, needed to cut through an oversaturated travel social media landscape while coordinating regionally tailored content and improving team collaboration and transparency. After evaluating several platforms, they chose Emplifi, deploying the Emplifi Social Marketing Cloud and Emplifi Community to centralize publishing, engagement and analytics.

With Emplifi, Switzerland Tourism implemented a four‑pillar approach—regional content generation, community building, benchmarking and reporting—using multiplatform publishing, influencer search and analytics, centralized community management, and custom dashboards via Emplifi’s open API. The vendor’s solution delivered clear business impact: a +103% increase in A+/A graded content (April 2020 vs. average Q1 2020), faster, more efficient workflows, and improved KPIs and visibility for regional teams and leadership.

Switzerland Tourism

Dominic Stöcklin

Head of Social Media